First and foremost, we provide free educational resources for consumers and professional Tobacconists.  As a University, it is our mandate to research, learn, and teach.  Our Vision is to set and support the highest standards of excellence in product knowledge, appreciation, and professionalism throughout the luxury tobacco industry.  In that process, we create value for consumers, retailers, salesforces, and manufacturers while enhancing relationships, service, professionalism, credibility, and opportunities for the whole industry.  Above all, we are preserving the luxury tobacco industry for generations to come.