Trust is the cornerstone of Tobacconist credibility.  Trust is earned through honest and diligent efforts, not once, but consistently, over long periods of time.  In general, consumers are wary of advice, opinions, and salespeople.   Tobacconists earn the Trust of consumers one cigar or pipe recommendation at a time.  Eventually, Trust will emerge and be the irrevocable glue that bonds a customer to their Tobacconist. 


Treat colleagues, vendors, and customers with respect, fairness, and good faith.  Advocate values and conditions that safeguard the rights and welfare of all consumers to ensure that Tobacconist honor is always upheld.