Much is expected of Tobacconists, since they have the distinct privilege of combing their work with their passions.  Therefore, it is the duty of every Tobacconist to serve customers as they themselves would like to be served, or better.


A professional Tobacconist must possess extraordinary knowledge and character to earn the respect of discerning clientele.  Credibility is earned daily, one well-served customer at a time.  One of a Tobacconist’s greatest accomplishments is guiding a customer to a new experience, sensation, or a higher level of appreciation.

Opening the doors of discovery and pleasure for our customers, and exceeding their expectations, is the ultimate Tobacconist aspiration.


TU Certification standards reflect a commitment to honor every customer with individual and thoughtful attention.  Great Tobacconists must avoid complacency and remember that we are custodians of traditions and products which deserve our most diligent efforts.  Every customer has a different budget, need, taste, and/or desire.   Certified Salesforce Tobacconists must strive to listen and understand the needs and challenges faced by retailers, in order to meet or exceed their expectations.  There is no generic approach to service that will compensate for individual attention.  Ultimately, the retail Tobacconist and customer is the industry’s greatest priority: his/her satisfaction is our only worthy ambition.