TU Certification is predicated on substantive knowledge and expertise; the products we sell must reflect these same values.  In the long term, ornate packaging, giveaway promotions, and aggressive marketing will always be secondary to great products and service.

We believe in the old adage that quality speaks for itself, and putting quality first is the same as putting the customer first.


Trust is the cornerstone of Tobacconist credibility.  Trust is earned through honest and diligent efforts, not once, but consistently, over long periods of time.  In general, consumers and retailers are wary of salespeople, marketing, and unsubstantiated verbage.  Certified Salesforce Tobacconists earn the trust of retailers while developing a mutually beneficial relationship.  This bond is foundation of every great brand and business relationship.

Treat colleagues, competitors, and customers with respect, fairness, and good faith. Advocate values and conditions that safeguard the rights and welfare of all consumers to ensure that Tobacconist honor is always upheld.

Out of our commitment to respect and fairness, the duty of a Certified Salesforce Tobacconist is to reward retailers who uphold the highest standards in our industry.  We believe in  developing a meritocracy; where advancement and promotion is based on substantive achievement and is not measured in dollars.