Merriam-Webster defines Aromatherapy as:

 "the use of aroma to enhance the feeling of well being". 

The concept of  TobaccAromatherapy  refers to the beneficial and therapeutic effects derived from luxury tobaccos; products which are cultivated, crafted, and curated until they are combusted for our sensory pleasure. 

TU began using the word TobaccAromatherapy in 1998, but the concept has been an integral part of human existence for many thousands of years.  Whether through incense, scented candles, oils, lotions, perfumes, flowers, food, and drink, humans have been stimulating our sense of smell since before history was written.  Stimulating our senses for pleasure and health is one of the most natural and enriching ways we can savor out time.