All matches are not created equal. 

Wooden matches are preferable for cigar and pipe lighting because they will burn longer and broader than cardboard.  With any match, it is crucial to let the sulfur (and other chemicals) burn away before taking the flame to the tobacco.  Luxury matches (as shown below) can be found with extra long cedar shanks.  Long matches are not only elegant, but very useful when lighting a cigar with a large ring gauge.