To build and project the credibility of the luxury tobacco industry in order to gain cultural acceptance around the world - preserving luxury tobacco for generations to come.

Research, learn, and teach in order to educate, certify, and promote the most knowledgeable and honorable tobacconists and consumers.

Provide resources for tobacconists to leverage for their customers and businesses.

Build credibility, culture, and community for tobacconists and consumers.

Be the epicenter of cigar, pipe, and tobacco education.

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