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Tobacconist University
Tobacco College

Tobacco College: The Marketing of Cigars

 
BANDS & LABELS: TIMELINE

1798Lithography is invented. Lithography is the process of carving an image onto a flat stone and using a crayon or ink to replicate that image (in reverse) onto paper.

1809 – Artists like Francisco Goya elevate lithography in popularity by creating fine art with the technique.

1830s – Cubans begin using cigar bands domestically.

1836 – Chromolithography is invented in Germany and later perfected in the United States by the creator of the first greeting card: Louis Prang. Chromolithography is the use of more than one color and stone (up to 25 stones).

1850 - Innovative Dutch merchant Gustave Bock distinguishes his own cigars by placing a paper band (cigar band) on them.

1890s – Embossing (creating a raised texture) and brass gilding (covering with a thin layer of brass) are introduced.

1900 – Photomechanical reproduction: use of a camera to separate primary colors in artwork. The colors are then transferred onto zinc or aluminum printing cylinders for mechanical presses. This process eliminated the need for lithographic artists.

1920s – Golden Era of cigar labels winds down with the growing popularity of photomechanical printing.
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Michael Jackson, CRT Old Virginia Tobacco Co.
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